RVIA Economic Impact Study

The Recreation Vehicle Industry Association commissioned an Economic Impact Study on the RV industry, released on June 7, 2016. The study found that the RV industry contributes about $49.7 billion in economic output or 0.28 percent of the Gross Domestic Product. Through its production and distribution linkages, the industry impacts firms in 426 of the 440 sectors of the United States economy.

Nationwide, the industry is responsible for 216,170 jobs, both directly and inderectly, creating an economic impact of $37.5 billion. The full study results, along with each individual state and congressional district's economic impact is available on the website by clicking here .

Trader Interactive Launches Social Media Management Solution

Wed Jan 9, 2019
Author: RV News Staff

154705408662560.jpgRV Web Services (RVWS), Trader Interactive's online marketing division dedicated exclusively to the RV industry, announces a new social media management solution aimed at helping RV dealers attract new customers by building a strong Facebook and Twitter presence. The GoSocial service handles social media posting and advertising on a dealer's behalf, creating visibility in the social channels where today's consumers gather much of their information without requiring dealers to dedicate their own resources.

Services available from the RVWS GoSocial team include creation of Facebook and Twitter pages, optimization of existing pages, weekly content postings to both platforms, monthly Facebook advertising of the dealership's business and inventory and monthly performance reporting on social media initiatives. Each dealer is assigned an RVWS social media specialist to guide the process, determine strategy and create content to execute that strategy.

The service leverages RVWS's deep knowledge of the RV industry and its affiliation with RV Trader classified advertising site for recreational vehicles. This exclusive focus on the RV space—not available from any other social media management service—ensures development of compelling content that will help maximize dealers' social footprints.

"Social channels offer an important and increasingly essential means for RV dealers to expand their customer base, but most dealerships lack the time and personnel to create and manage an effective social media marketing program on their own," Trader Interactive Vice President of Dealer Services Jim Quinlan says. "Our GoSocial service enables dealers to maintain an active social profile without taking their own staff away from their core sales-related responsibilities."

For more information, click here.